No historical data
Nothing above €10K had ever been sold, so there was no data to plan from.
All work
Mytheresa, 2023 to 2024 0 to 1
Fine jewelry: a new high-value product line
Mytheresa's first items above €10K, with no historical data to go on. I turned dozens of country-specific scenarios into one set of rules and launched in three months, in time for Christmas.
- Role
- Senior Product Manager
- Timeline
- 3 months to launch
- Team
- Logistics, DHL, ERP and checkout teams
- Scope
- Items above €10K, special handling above €50K
The problem
High-value jewelry broke assumptions built into every step from checkout to shipping.
Rules that differ by country
Customs, insurance and shipping rules changed from market to market.
Mixed orders
Orders combining jewelry with other products still had to work end to end.
What I did
Collected the requirements
I worked with logistics, DHL and the ERP team to gather every constraint by market and value.
Reduced dozens of scenarios to one page
I condensed them into a one-page spec by value tier, so leadership and engineering worked from the same picture.
Built the rules into ERP and checkout
With the ERP and checkout teams I defined customs value limits, automatic shipment splits for high-value items, and insurance in the order logic, designed to keep extra parcels to a minimum.
The call
Results
Live in three months, in time for the Christmas campaign.
3 monthsfrom requirements to launch
1 pagespec by value tier
€10K+first items of this value on the shop
What worked
- A one-page spec by value tier gave leadership and engineering the same picture.
- Designing the split logic to keep extra parcels to a minimum protected both cost and customer experience.
What didn't
- With no historical data, demand couldn't be sized in advance.
What I'd do differently
I'd set up tracking for high-value orders from day one, so the first season builds the data the launch had to do without.