Product and strategy
Frame customer and business problems, define success, and turn evidence into roadmaps teams can act on.
About
From research to product.
I started in market research, moved through content strategy and product operations, and now lead product for discovery and product data at Carhartt WIP.
Research is still where I start. What customers actually do comes before what we build.
My depth is in search, ranking, recommendations and personalization, and in the catalog data those systems run on. The domain has been fashion e-commerce. The problem is the same wherever a large, messy item set meets a customer with an intent.
Program and delivery
Lead launches, migrations and release readiness across business, product, engineering and vendors.
Data and analytics
Use behavioral data, SQL, BI, experiments and qualitative signals to choose priorities and measure outcomes.
Leadership
Create clarity across disciplines, challenge decisions constructively, and leave teams with ways of working they can keep.
Experience
Lead Digital Merchandising & Data Products
Product lead for discovery and product data
Carhartt WIP
Own the discovery platform and the product data flow: requirements, roadmap, UX, and a scrum team of engineers delivering search, browse and recommendations across 25 markets.
Career break
Time between roles.
Senior Product Manager, Catalog & Discovery
2023 to 2024
Product Operations Manager, then Team Lead 2020 to 2022
Mytheresa
Six years, from customer care to Senior Product Manager. Set product direction across catalog and discovery, and coordinated complex platform work.
Head of Content & Strategy
Viju GmbH
B2C e-commerce. Ran email and social campaigns and managed site content around engagement and retention.
Junior Marketing Researcher
GfK Korea
Turned interviews and quantitative research into customer insights.
Education
- Ewha Womans University, Seoul
- Bachelor of Business Administration
- Magna cum laude
Languages
- Korean, native
- English, fluent
- German, B1 to B2
Certificates
- Professional Scrum Product Owner I
- Google Analytics 4
Based in
- Munich, Germany
- Working across Europe