As a data-driven Product Manager in e-commerce, I transform customer insights and analytics into a decisive product strategy, leading cross-functional teams to deliver measurable outcomes in Agile environments. I define and prioritize requirements, own the product lifecycle end to end, and drive rigorous experimentation to de-risk bets and accelerate learning. With deep knowledge of shop systems and production readiness, I partner closely with Engineering, Design, and Operations to ship resilient product launches that improve UX and move core business metrics.
Lead Data & Digital Merchandising
Senior Product Manager
Own the lifecycle end to end: discovery, MVP, scale — ship outcomes that matter
Build outcome-led roadmaps (MoSCoW, RICE) and prioritize with customer and data signals
Turn insights into traction by simplifying flows and raising adoption
Partner closely with design and engineering for clear, testable decisions
Lead multi-team programs to predictable releases with a clear operating rhythm
Drive production readiness through UAT matrices, release gates, rollback plans, and post-launch hygiene
Align cross-functional teams and retire risks early to ensure stable launches
Establish incident playbooks and observability practices that shorten resolution time
Use GA4, MySQL, and Power BI for funnels, cohorts, and decision support
Design experiments and readouts to distinguish signal from noise
Create dashboards and narratives that drive executive alignment
Experienced across commerce stacks: search, catalog, CMS, payments, personalization
Apply API-first integration thinking & vendor coordination
Leverage observability & structured change controls to maintain reliability
Craft exec-ready storytelling – problem, options, trade-offs, decision, next steps
Influence without authority across product, engineering, data, ops
Build enablement through playbooks, templates, clear ownership models
Maintain calm judgment & fast alignment in ambiguity
Focused prioritization that protects delivery velocity
Readiness checklists that prevent fire drills
Outcome-centric dashboards that keep teams accountable
Retros that drive real behavior change
Segmented Commerce Experience
Platform Migration & Readiness
Navigation Product Discovery
Global Launch Readiness
Search Personalization
Loyalty & Retention Journey
Product Line Implementation
CMS Optimization